On 06-07 September 2022, the Beibu Gulf Economic Zone Planning and Management Office of the Guangxi Zhuang Autonomous Region (BG Office) together with the projects Support of Regional Economic Cooperation in Asia (SRECA) and Promotion of Growth and Employment in the Private Sector (PROGRES) implemented by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) held a hybrid triangular training for Mongolian Women Entrepreneurs to promote Mongolian women entrepreneurs and their business development with regard to e-commerce and market access to China and Europe. The event was organized with the UB City SME agency of Mongolia, the Mongolian Women Entrepreneurs Council (MWEC) and its affilaited Women Entrepreneur Mentors Club NGO.

70 Mongolian women entrepreneurs gathered at the Novotel Hotel in Ulaanbaatar and about 60 Mongolian participants attended the event online. Chinese and European women entrepreneurs and experts joined online as well, introducing their experiences and insights. Interpreters provided simultaneous translation from Chinese and English into Mongolian which fostered an active exchange and discussions with the participants.

Online group photo of the training

Day I started with an introduction to product development for the Chinese e-commerce market. Dr. Jiang Yan from the Chongqing University of Education highlighted Chinese e-commerce networks in general and how to analyse trends and improve customer services. Building up on that, German entrepreneur, coach and internet business expert Susanne Westphal presented on megatrends and how they influence product development within the European market context. She also invited Mongolian particiapants to join a closed linkedin group to be connected better with German and European women entrepreneurs for further knowledge exchange and matchmaking. To round up Day I, Pilar Cendales, entrepreneur and owner of Natal Colombia, shared her lessons learned from starting a design brand in Germany and gave practical insights on customs procedures, packaging, tax, logistics and more.

At the training venue

Day II opened with a macro-economic perspective on Chinese market entry criterias as well as specific characteristics of the Chinese economy by Dr. Yu Jia from the Peking University. From there, Carola Heine, Social Media Expert from Germany, took the approach to a micro-leve showing specifications of utilising online tools for business development in the German market. The session was closed by Sun Tianhao, CEO, Australian Sunshine International Corporation, looking into relevant platforms and trends regarding live-sales  from a perspective of Australia-China e-commerce trading experiences.

Q&A session at the training

The training was a follow-up to a similar activity in 2021 with MWEC. First feedback from participants show that they were very happy with the inputs and discussions and felt inspired to try out new ideas for product development.